IInterior and space
2022
On November 28th, " Samra Cafe' " unveiled a magical experience inspired by the power of collaboration. Redesigned decor and accessories created a captivating balance between elegance and boldness.
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Prince Faisal bin Fahd Arts Hall Exhibition
Summer 2025
Asriyya is an audiovisual installation that revisits a once-central social ritual: the quiet hour after Asr prayer.
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Menu AR
2018
SeeTaste is a collaborative project that reimagines how people interact with restaurant menus by using XR (Extended Reality) technology to create immersive, interactive food experiences.
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Case Study
North Coffee embodies the spirit of exploration and cultural heritage of Saudi Arabia, bringing together the age-old traditions of the desert with the fast-paced modern world. With its unique blend of contemporary design and authentic flavors, the cafe offers a haven for young Arabs seeking to reconnect with their roots while forging a new path.
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Design System
Inspired by the natural processes of wind, water, and minerals forming and sculpting rocks over billions of years, symbolizes the timeless and enduring power of time, representing longevity, resilience, and the beautiful transformations that occur over eons.
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Design System
Located in the Red Sea region, Olaya Hills transforms desert into vibrant living spaces, inspired by the beautiful coral ecosystems nearby. Just as the corals' diverse and complex structures create bustling marine cities, Olaya Hills crafts interconnected communities, ensuring a rich and fulfilling life for its residents.
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Case Study & Design System
Under the Luxuriant Aseer concept, AIC's visual storytelling showcases the region's and company's values. Engraving-style illustrations reflect AIC's commitment to excellence and capture Aseer's people, crafts, and natural beauty, celebrating its rich cultural heritage.
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Design System
Imbue is a name rooted in the idea of permeation — to saturate with feeling, essence, or quality. This concept becomes the foundation of the spa’s identity, where every detail is designed to imbue the guest with serenity, balance, and renewal.
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Design system & List of deliverables
Akthar – A New Loyalty Experience for the Ambitious Generation. We developed Akthar as a new loyalty brand for Alinma Bank, designed from the ground up to meet the evolving needs of today’s digitally driven audience. Rooted in the Arabic word for “More,” Akthar represents continuous value, modern accessibility, and smart rewards.
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